Articles (We don't get paid for the links)
It's All about the Active Ingredients
Hundreds of active ingredients are created in the tiny mushroom-shaped trichomes growing out of The Amazing Flower. Their relative combinations and ratios, called chemovars, determine the effects of a product, not strain names. We help develop methods to acquire better knowledge about active ingredient mixtures and ratios, and their effectiveness in achieving desired goals.
Science & Data Driven
With hundreds of active molecules produced by the flower, we believe that a strong focus on the core science is the only way to develop actionable knowledge that patients and everyday people can use to improve their lives. Whether medical or consumer, "improving their lives" is what most people want from ANY product.
Stop by occasionally if:
You are interested in knowing more about active ingredient mixtures (chemovars) and their effectiveness for different goals. And please use our knowledge pages as a reference whenever there's a question about bioavailability, terpenes, or cannabinoids.
Giving Back
Giving back is an integral part of our mission. We contribute to charities through free promotional opportunities and direct capital donations. Customers can nominate their favorite charity, and 10 or more are selected each year. We look for a primary focus on helping patients that are underserved, and others in genuine need. All of our patient and consumer partners are encouraged to vote on which charities we fund.